2024
Lake Live is an annual festival that takes place in Biel/Bienne. The event is characterized by its diversity, combining music, sport and culture. My job was to rethink the festival's corporate identity. For this project, I developed a concept based on movement, experimenting with a hand scanner to generate distortion effects on images and typography. This process served as a guideline for the design of the various variations of the visual identity, while reflecting the movement of the festival. I produced several supports for my corporate identity, including an F4 poster, a program, Instagram publications with animation, a landing page adapted for mobile and desktop, and a logotype.