Young Grizzlies Bern
Branding project

Young Grizzlies Bern is a new visual identity created for the U16 and U19 junior teams of the Bern Grizzlies. The project gives the junior teams a distinct brand and name of their own, separating them from the senior teams and moving away from the violent imagery often associated with American football. The branding toolbox is presented as an animated brand guide and includes a logotype, typography, color palette, graphic elements, a grizzly mascot, and shapes inspired by field lines. The identity is applied across social media content, including posts and videos, as well as sports equipment such as helmets and footballs, and merchandise like a foam finger. The project also extends into other formats, including an interactive mobile playbook and a hand screen-printed A2 poster, showing how the visual system works across both digital and physical applications.