Branding project 2025/26
Young Grizzlies Bern is a visual identity created for the U16 and U19 junior teams of the Bern Grizzlies American football team. The project creates a unique identity for the junior teams, separating them from the senior teams and moving away from the violent imagery linked to American football. The Branding includes a logo, typography, color palette, graphic elements, a grizzly mascot, and shapes inspired by field lines. The identity is applied across social media, sports equipment, merchandise, and both digital and print formats, including an interactive playbook (tactical manual) and a screen-printed A2 poster.